FREE ESSAY ON DISC JOCKEY BUISSNESS

DISC JOCKEY BUISSNESS

I have been in the disc jockey business since I was fifteen years old, I own many
different sets of equiptment and have been to conventions were the new lines are
presented. I also work for Pioneer as a company dj representative so I know their line
like the back of my hand. For my project I choose to shop around for new equiptment at
two stores, with me I brought a friend who knew absolutly nothing about dj equiptment. I
was amazed at my findings and it is becouse of this experiment that I will never shop at
Sam Ash again.
My friend and I went to Sam Ash music store in New Haven Connecticut, it is a chain music
store that has been noted for their excellence in costomer service. We went into the DJ
section of their store and started to brows the inventory. I did not talk to the sales
man becouse I feared that my knowledge of the equiptment would alter my reasearch. The
sales man apporch us with a cool slick mannor that was obviously an act to impress us the
young hip crowd. Personaly right off the bat I disliked his mannor and thought it to be
very insulting, but people will do anything for a commission.
My friend explained that he was looking to start a buissness, focusing on wedding and
Bat/bar mitvahs, he then stress our price range of three thousand dollars. I could see
the drool on the man's face as he started to explain what we needed. He showed us three
different types of speaker putting down the less expensive ones and praising the no price
tag line which "he owned". The man did not talk about range or peak power which are the
man factors when I purchase speakers, instead he threw in terms like these speakers
"boom", they really "kick". These terms were directed at a stero type which he felt we
feel into. He then proceeded to demonstrate how great the sppeaker were by pounding the
base through out the store. As a professional Dj bass is the last thing you look at , the
quality of a speaker depends on vocal quality with a focus on the mid and high range
levels. Needless to say these factors were not mentioned at all.
The next item was an amplifier which he had the perfect one picked out, in his words it
was a perfect match. The amplifier he choose was a high powered model with all the bells
and whistles piece of crap. It may have been a perfect match as far as power goes but as
far as a lasting reliable unit that won't fail it was not even close. He did not spend
that much time on the amplifier becouse it was only a small precentage of the purchase.
He than started to tell us how loud our system would be and how much bass we would have.
The man started to use words and terms that would get us excited about the purchase.
We explained to him that we had a decent cd collection and would like dual cd players. It
was as if he completely dirgarded this comment and took us over to the turntable section
where he put on the head phones and started to scratch and mix as he danced around the
turn table telling us how great he is and how one day we could be as good as he is. I
found humor in the way this guy tried to change our minds and go with the hip product
that he demonstarated . After his little show and period where he praised himself , I
said we don't want turn talbes we want cd players. At this point he acted as if I were
not cool and he moped over to the cd players. The first item he showed us that he could
get a really good deal on were the pioneer 700 s cd players, which I already own. As a
pioneer representative I knew all the fetures how to use them and why they were better
than the other lines on the market. The only feture that he used to sell the cd players
was that the jog wheel was just like scratching on vinal. This was the bigest lie I had
ever heard come out of someones mouth, but I let it go becouse I knew I would be back for
the second part of my experiement.
After the products had been picked out and the total price figured out he then looked
very surprised at the total cost and started to hit buttons, while assuring us that we
would get a great price and that he was taking money out of his commission to help out
starting dj's . After about twenty minutes he then came to us and asked if we would like
to apply for a store charge card, we said no and asked for the total damage. "With the
quality and the large system and after I took each item down to the best price possible
it comes out to eight thousand three hundred and eleven dollars." I was amazed at the
price and told him that we need a starter system that was quality and not that expensive,
his reply was you have to do it right the first time. We left and told him we would think
about it, he looked very upset as we walked out of the store.
I hated the fact that I spent so much time going over equiptment and I wanted to get back
at the guy for taking advantage of people who wish to enter the buissness that I love so
much. The service was great except for the fact that he had his own agenda, did not
listen to anything that we said and tried to talk down to us becouse he thought we did
not have enough knowledge to see past his front. He saw the fact that we were young and
instead of helping us pick out a starter set that would last he gave us no options and
based our items on the fact that we were novices. I know from personal experience that a
weedin party does not want the music to shake their glasses and leave the grandparents
hearin impared. After leving the store I felt horrible and just wanted to go back and
tell him what a jerk he made himself look like. But instead I went back in three day to
shop by myself looking for the same type of equiptment, but this time I would express my
knowlegde and who I was and what I have done.
I enterd the store and looked around the and the same sales man came up to me. I told him
that I own my own DJ buissness and am looking to purchase a new set for a startin DJ in
my company. Right away he went to the spekers, showing me the same ones as before. I
started to grill him on technical terms and issues that were not addressed in my last
visit. His answers were no valid and I told him that I would never purchase a speaker
that had all bass and no vocal quality